WooCommerce Website For Artists & Creatives
Why Do You Need A WooCommerce Website?
First, you need to get a website. Period. The simple fact of the matter is that people trust entities that they perceive as being “real” businesses. You may be creating your marketing empire from the garage or a spare bedroom, but if you have a real website people can visit, bookmark, and share with their friends and family, you will have the look and feel of an established business.
Freelance copywriters are an excellent example of this sort of thing. While some well-paying markets are always looking for new copywriters, they tend to gravitate toward copywriters that have a website, complete with copywriting samples, contact information, and content that indicates that a true business is working there, not just a sideline or a hobby.
The same is true with marketing. Sure, you can post ads all over the place, but if there is nothing that builds up confidence in the permanency of your business, all those efforts will yield little or no return.
How to Choose Your Domain Name
The shorter you can make it the better. Most really short domain names are pretty much gone these days but if you can find one that fits, it might make a great choice. Here is a quick breakdown of some tips that can help you choose a good domain name for your online business:
- Keep it simple – Use only a few words, specific to your topic or main service offer.
- Incorporate keywords if possible – Include keywords that people are searching for in your domain name to help your site show up in the search engines when people are searching on your topic.
- Choose your extension – In the website yourwebsite.com, the .com is your extension. There are others available for different industries such as .edu for education and .biz for business, but .com is the oldest and still most popular. If you can get a .com for the domain you select, then grab it.
Key Elements of Any Successful Website
There are several aspects that must go into creating a successful website and they include the design and graphics of the website, the sales page presented on it, the customer tracking or follow-up capabilities, and finally the use of other types of technology on your website to encourage sales and grab attention.
A good combination of attractive graphics that are specific to your product as well as a decent amount of content designed to help sell it is what is required. You’ll certainly want to have a logo of some sort and may choose to incorporate this in a header, which is a graphical bar that will go across the top of your website.
Creating your sales landing page when someone hits your website it is your job to make sure that the message offered is compelling enough to encourage them to purchase the product. This is done through the use of the sales landing page. You’ll want to include all of the features and benefits concerning your product as well as testimonials from satisfied customers.
Visitor tracking and follow up with people visiting your website you want to make sure that you capture some of their information because if they don’t buy the very first visit, you have no way to follow up with them if they leave. The best way to do this is through the use of an autoresponder. An autoresponder is simply a type of software that will allow you to load prewritten messages into it and send them out to your potential prospects at regular intervals.
Your Competitive Edge With A WordPress Website
Less than half of Canadian small businesses have a website. The Canadian Internet Registration Authority says three-quarters of Canadians research purchases online, but only 41.1 per cent of small businesses have a website. Overall, the study found that just 45.5 per cent of Canadian businesses are online.
This supports a recent report from a Harris-Decima survey released by Microsoft Canada. The survey cited lack of time as the number one reason for not having a website, with almost 25% saying they don’t have the time to create one. Also, 20% feel that it would be too difficult to create on their own. As well, one-in-six in the survey point to the cost of maintaining a website as an inhibitor to growing their business online.
Your new site will need effective sales copywriting to sell online: The Copywriter’s Handbook, Killer Headlines, 300 Sales Phrases, 13 Sales Letter Elements, Cold Outreach Email templates, Million Dollar Copy Formula and The Art of Selling Online. Here’s the link to free sales copywriting resources.
How To Setup WooCommerce For Your Creative Business
First, you need to be running WordPress on a self-hosted site. Then,you have a space to start building your website. To lay a foundation, use the free WordPress software platform. Most hosting companies have one-click WordPress installation available, so be sure to look for this.
Next, install the e-commerce functionality with WooCommerce. Here’s a video tutorial for a beginner-friendly tutorial to install WordPress using Softaculous app installer from CPanel (hosting control panel). It takes less than 60 seconds to actually install WordPress.
Pick a WooCommerce Theme
Upon activating the plugin, you are prompted with a Setup Wizard. You will be asked to pick a theme. The theme you choose will determine the starting look and layout of your store/site. You can use a free theme included with WordPress or purchase a premium theme.
We recommend using the most popular WooCommerce Theme called Flatsome. It has all the tools needs to create super fast responsive websites with amazing user experience. It got unlimited options and a revolutionary responsive page builder, so you can create anything without coding.
Demo Videos To Set Up Your Creative Business Online
Setup up WooCommerce theme on WordPress. This empowers creatives and changemakers to set up a free and easy to use ecommerce site on their own. Tip: If you go through Fiverr, you can get the WooCommerce Flatsome theme installed, starting from only $5.
Sign Up For MailerLite, free up to 1,000 contacts respectively to collect email contacts from leads. Add the MailerLite plugin on your WooCommerce WordPress site. This allows you to create email autoresponders and to send out regular newsletters or offers.
Setup a subscriber list and an auto-responder campaign on MailerLite. Setup a broadcast campaign to send out regular newsletters and offers. Find all video tutorials at MailerLite.
How To Integrate Printify API With WooCommerce
You can add a Printify API with WooCommerce to enable your site to sell print on demand drop ship art merchandise. Once you’ve linked your store, you can automatically publish products to your WooCommerce store and manage all orders from within Printify’s app, including all orders, automated shipping and tracking information.
BONUS Training # 1: Drop-Shipping Speed Bumps (Ebook PDF)
How to overcome common drop-shipping hurdles so you can build a profitable e-commerce business.
Uncover the most common dropshipping pitfalls so you can eliminate risks, instantly!
Discover the easiest way to create a smooth customer experience so you can encourage repeat business, easily!
Find out everything you need to know about reducing refunds and returns!
Uncover the top dropshipping tools and resources that will help you skyrocket your income and build a scalable, sustainable e-commerce business, even if you’re a complete beginner!
BONUS Training # 2: Drop Shipping 101 (Ebook PDF)
How To Build A Six Figure Online Physical Products Drop Shipping Business Without Spending a Dime On Inventory Or Ever Shipping Anything Yourself – What’s Included?
- Finding the right market or niche to work with for your drop shipping business
- Finding products that people want and locating vendors that will dropship those products
- The steps to getting your online store up-and-running without a massive investment
- Getting traffic to your store and then getting those people to buy